The transformation process of the brand image, which began in March with the restyling of the logo, continues in the name of creativity. For the 2021 communication campaign, S•CAB entrusted the implementation of the project to Elena Caponi and Marco Strina.
 
The concept draws inspiration from surrealism and creates a metaphorical journey in which reality and fiction intertwine: in an imaginary film set, the Finn Metal Wood chairs represent an everyday yet extraordinary object.
 
On S•CAB’s social media pages, the first release of the new campaign is accompanied by a rich program of contents, time-lapse videos, and behind-the-scenes shots. The Instagram stories are the main protagonists, in which S•CAB gradually reveals some details of the creativity to its followers, until revealing it in its entirety.
 
The ‘Spettacolo Quotidiano’ (Daily Show) by S•CAB is going on stage with a schedule full of releases, not only within the major magazines of the sector, but also on numerous Italian and international online platforms, as well as on the main portals dedicated to interior design.