The 2021 communication campaign, which S•CAB has entrusted to Elena Caponi and Marco Strina, continues for the summer with the creativity dedicated to Lisa Swing, the brand’s first suspended chair.
The third act of the ‘spettacolo quotidiano’ (daily show) brings summer to the stage, represented by a couple of drinks in the colour of the August sky, to sip while comfortably seated on a colourful Lisa Swing. Two glasses, two swings ready to welcome chill and relaxed words and gazes, in an ideal game of exchanges that immediately brings you back to childhood and its lightheartedness.
Presented in April 2021, Lisa Swing is already a summer must-have. The dedicated communication campaign is accompanied by a rich program of multimedia contents also on S•CAB’s social media, anticipating the presence of the brand at the next Salone del Mobile 2021.
Lisa Swing will steal the scene through a rich and varied program, both in the major magazines of the sector and on the most important furniture websites, Italian and foreign alike.
A gust of wind and we are already immersed in this all-Italian pop summer.