On March 22nd, 2018, the GranDesign Etico award ceremony took place in the Salone di Banca Prossima in Milan. The competition awards a prize to the design which interprets its mission with a view to fulfilling the duties of an “informed society” in constant evolution; one that understands how to combine the values of sustainability, renewal and quality. The jury announced the winners to a packed audience of sector-based figures and members of the public. Among the companies chosen for an Honourable Mention in the Top Design of The Year category was S•CAB with Natural Giulia Pop, designed by the architect Roberto Semprini.
 
 
Award rationale
For an evocative design that conjures up the shapes of POP culture: a shape inspiring comfort and functionality.