S•CAB, skilled interpreter of our times, presents a stand full of symbolism for Salone del Mobile.Milano 2023.
Architect Luca Piatti creates a project that highlights the company values and at the same time accompanies the visitor in the discovery of the 2023 new products. 2+2 islands: two dedicated to each of the outdoor product families, i.e. the Brezza chair by Alessandro Stabile and the Flap sofa by Meneghello Paolelli, and two to the interior projects, the Mentha seating collection by Archirivolto, and SI-SI Bold, a variation of the SI-SI series for the outdoors which is now offered in the padded version, by Meneghello Paolelli. The mood of the stand is completed by the choice of material and natural colours like those of the products themselves: sand, ivory, powder pink, and caramel.
The Stanza 97 interior design studio thinks of a concept in which the visitor will be welcomed by spontaneous vegetation overflowing from circular openings in the walls, symbolising inclusion and involvement. An invitation to go beyond, to be curious in order to discover the behind the scenes. The circle element is therefore not a random choice, but a reference to the golden ratio, without beginning and end, symbol of wholeness and infinite continuity. The relationship between man and nature. This is the reason behind the spontaneous and wild greenery of luxuriant plants and shrubs, ferns, grasses and mosses, underlining both the outdoor prevalence of S•CAB’s offer for this 2023 and the company’s research toward an increasingly sustainable future. In line with the theme proposed for this edition of Salone del Mobile.Milano.
The front part with the new products is counterbalanced by our lounge, a domestic garden with alternating potted plants and trees, divided into conversation and meeting areas, reserved for reception.
Thanks to Studio Biskt for the contribution to setting up the stand.
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