MB New Media is a communications agency specialized in social media management. Located in the heart of Milan, through its design it wants to convey the energy of a young and fun yet serious and reliable company.
The building is equipped with 22 workstations divided into four different sectors, a shooting room, a showroom, a meeting hall, and a private office. The redevelopment of the design and interior spaces is the work of architect Lucrezia Calvi, whose conception of space is interpreted as raison d'être in a framework in which design elements, materials, and finishes coexist perfectly. The meeting hall is particularly important, where a table in Carrara marble is accompanied by the refined Lisa armchairs by S•CAB. The brass frame is combined with an ochre velvet, with warm and delicate reflections, while the backrest envelops the visitor. The armchairs emerge as protagonists in an environment characterized by simple lines but a strong personality – an intrinsic characteristic of S•CAB.
Architect and Interior Designer: Lucrezia Calvi
Project: Media Agency
Photographer: Lorenzo Pennati
Products: Lisa Collection
Designer: Marcello ZIliani